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Moisturizing, matte finish.

Pretty pinky purple that’s is neither too light or dark and enhances lips beautifully. More subtle than bright, but definitely visible. Also feels good on lips. As for color advertised; it’s somewhere between the dark and light shade shown. I don’t get how the shades look vastly different on each model regardless of different skin tones.

Wow!! This color is not only gorgeous, but the new formula is so silky smooth and feels very moisturizing. Looked good hours later (even through lunch, water, and tea) and is a lovely light mauve.