This was my first Ella + Mila lip purchase, and I am completely sold. First of all, I have the most sensitive skin ever. Anything other than Vaseline on my lips would cause an allergic reaction, so I haven't worn lipstick in years. Ella + Mila's lip formula is so gentle and pure that I can wear it all day every day with no issues! It smells amazing, and stays on all day. This color is a lovely natural pink--perfect for spring and summer. I am most impressed and will definitely be buying more in the future!