Creamy gloss, nice thickness. Great application. First time trying at 4pm ate 1 meal around 7 and still had some gloss left at 9pm. My lips were not left dried out when the gloss wore off. Enjoy that it blurs my lip wrinkles without having to plump. 😉 Love the smell. Gave it 4 stars because the flavor is similar to Vaseline (to me)....which took away from the natural pursuit. It wears well by itself, over lip liner or mixed with other brand "colored" glosses that I wanted to tone down. Universal and fun to have. Will keep it as a staple. Love that it has no glitter. (Pictures are younger lips 1/2 glossed and older lips without and with gloss)